The Twelve Caesars Hotel

The Twelve Caesars Hotel was a historic hotel that operated from the 1960s to the 1980s in Miami, Florida. It was located in the northern part of Miami Beach, literally steps from the ocean, at Collins Avenue and 94th Street.

In the second half of the 20th century, Miami Beach rapidly developed as a fashionable resort, attracting guests with its mild climate, palm trees, the sound of the surf, and sandy beaches, as well as comfortable hotels.

The Twelve Caesars offered its guests, in addition to cozy rooms, a private pool, a fine restaurant, and dance and entertainment venues. Its 200 rooms with balconies were equipped with air conditioning, refrigerators, and color televisions – a respectable standard for the time.

The name "Twelve Caesars"—a striking name reminiscent of ancient Roman history—served as a metaphor for luxury, grandeur, and "royal" relaxation. Incidentally, Roman motifs were quite popular in the design of hotels, restaurants, and casinos at the time, and they worked well in tourism advertising, creating a corresponding atmosphere.

However, if we are to believe the surviving vintage tourist postcards from the 1960s and 1970s, the hotel's architecture and decor bore no stylistical resemblance to the Roman era.

Note the hotel name on the postcard: the same font was used as the postmark!